Mission Statement
We are in the communications business to provide a broadcasting service that serves to factually and objectively inform, educate and entertain the public and in return to make a profit.
In pursuing the organisation’s goals we see ourselves essentially in the business of SERVICE.
We serve our Listeners who rightfully expect us to present in our broadcast, fair and objective news, offer constructive leadership and contribute to the economic, political and moral health of the community in which we exist.
We serve our Advertisers who use our medium to get their message across and who, in turn, expect us to show interest and to employ high standards of professionalism in advertising their products and services.
We serve our Shareholders by aiming to maintain financial integrity while earning profits that give them a fair return on their investment.
We serve our Profession by adhering to acceptable standards of professionalism by protecting the principle of freedom of the press as it relates to the broadcast media in our county and the region.
We serve our Employees by providing jobs that offer fair wages and salaries, training and development opportunities, challenge and opportunity for personal and professional advancement.